By Nida Khan

Empowering women to reach their full potential is one of the most powerful ways to work towards gender equality. Women-led businesses have been performing really well in the startup world, with their value rising 143.6% from 2020. The market is ripe with opportunity and it’s abundantly clear that investing in opportunities for women could have tremendous economic and social impact. That’s where Weecommerce comes in.

Weecommerce or “women in e-commerce” is a venture designed to promote and support women-led businesses across Canada. The aim is to encourage women to set up their online businesses by offering them FREE website development services and dedicated support from tossdown for 1 year after the website goes live. The services include design, setup, and monthly maintenance of the store.

Simply put, Weecommerce provides free, effortless e-commerce to women interested in selling retail products through digital mediums. It creates, designs, and manages your web presence exactly the way you want. In doing so, it promotes womens empowerment through greater autonomy and financial independence.

Weecommerce Program Criteria 

The motivation behind this venture is to empower women; all women — regardless of race, ethnicity, or religion — to secure equal rights, challenge gender narratives, and celebrate their contribution to the economy. Investing in women’s economic empowerment is the first step towards inclusive economic growth.

In order to be eligible for a free website, the business must meet the following criteria:

  • It must be a women-led startup.
  • It should be a relatively young company (up to 2 years old or less).
  • You must have content available for the e-commerce website.

If you believe you qualify for this program, you can request a free website on their page to make all your dreams come true!

Why Choose Weecommerce? 

The beauty of Weecommerce is that you can start your business from your drawing room or kitchen and target as many customers as you want. It does not require any costly infrastructure and operating costs are virtually non-existent since customers do not have to be physically catered to.

Weecommerce has partnered with various brands to build a loyal clientele without a traditional, brick-and-mortar store. “I am in awe of the journey I have been on since starting my website powered by tossdown,” says one of the clients. “We can’t even begin to tell everyone how user-friendly, effortless, and trouble-free the whole process was.”


About the Author

Nida Khan handles Digital Marketing, Content & Communications at tossdown Inc.