GenNext Chartered Professional Accountants specialize in all areas of tax, accounting, assurance, succession planning, risk management and business consulting.  Asifa Baig is the founder of Gen Next Professional Accountants. We interviewed her to find out more about her business story:

i. Please tell us about yourself? Your name, where you’re from, where do you currently live.
Hello everyone, I’m Asifa Baig, Im thrilled to introduce my firm GenNext Chartered Professional Accountants to all of you. My place of origin is Pakistan, and I currently live in Mississauga, Ontario.

ii. What services do you offer?

We provide business advice for a wide range of industries; our aim is to help you become tax efficient and transition your business into the new economy. List of services that we offer:

• Free Consultation
We provide free consultation to understand your accounting and finance-related needs. Please visit our website to book your appointment.

• Personal Tax
We prepare a full range of individual tax returns including unincorporated businesses, rental properties, farming and other income.

• Business Registration
Business name search and registration, business incorporation, government accounts and trade mark searches. We will look after it all for you. We also support you with Non-for Profit and Charitable Organization registrations.

• Business Setup & Consulting
We jump start the process for you by assisting you with the legal and tax requirements needed for your specific industry, business structure options and business planning.

• Bookkeeping & Accounting
GenNext’s team of professional accountants is expert in the full bookkeeping and financial reporting cycle. We support you with bank reconciliations, managing receivables and payables and all aspects of financial reporting.

• Corporate Tax
We help keep you compliant and tax efficient. We look after all your corporate tax needs. We can also help you get caught up on late tax returns and remittances.

• Assurance
We tailor our services to any sized business. We have expert knowledge of accounting and auditing standards and tax legislation.

We also provide other services such as:

• Disability Tax Credit Program
• Budgeting and Forecasting Services
• Insurance, Mortgages, Investments, Real Estate & Legal Services
• Business Valuation Services
• Estate Planning Services
• Litigation Support and Damage Quantification Services

In collaboration, we provide partner services such as:

• Complete Online Portfolio; Website, B2C & B2B stores management
• End-to-end Marketplaces Management
• In-store Order Tracking Systems Setup
• In-field Order Tracking System Setup
• Warehouse Management System Setup
• EDI With Any Trading Partner
• Live Inventory Management Setup
• Centralized Items Management Across All Sales Channels
• Customized Customer Relationship Management systems (CRM)

iii. What inspired you to start your own business?

I believe financial health and wellness is a pillar of overall wellness. However, I noticed that for most individuals and business owners, good financial management, planning, and reporting is often an afterthought. I also noticed that there was a gap in terms of any one professional having a handle of an individual’s “total picture.” Tax implications cannot come after strategy; they must be integrated with strategy.

Taking this into consideration, I merged my passion for entrepreneurship and knowledge of accounting and tax and set up GenNext Chartered Professional Accountants. My goal is to help clients become more tax-efficient and perfectly balanced, so they can focus on other important things in life.

iv. What do you do to grow your business?

I participate in various business events and forums, along with making use of social media platforms to promote our services. Though I strongly believe that word of mouth has played the biggest role in my business growth; my clients are more than happy to refer me.

v. What were the challenges you faced and how did you overcome them?

Going from a very well paying job to starting from scratch “0” is definitely a psychological challenge as well as a very real one. My biggest challenge however was realizing that theory and practice are quite different, as well as understanding all the regulatory and practical requirements of setting up a practice definitely caused anxiety.

vi. Interesting facts that people do not know about you?

Im blessed with 3 beautiful children and 3 cuddable grandchildren.

Also, Im working on something called the Global Wellness Target and the Return on Humanity (ROH) Framework.

vii. The best business advice you ever received was?

Evaluate the decision at hand, make your decision and never look back.
Worse one…Paying attention to detail is not important.

viii. How do you advertise your business?

We mostly use organic advertising to promote our business.
We are definitely focused on leveraging the latest technologies and digital business promotion.

ix. How does your business help the community?

By taking control of people’s finances and prioritizing diligent bookkeeping practices, we have successfully helped them to lead a balanced work-life, peace-of-mind, and all the health advantages such positivity brings. On the other hand, procrastination in business and financial issues hurts the organization’s overall health and, in turn, is known to have an adverse effect on the well-being of the individuals involved.

x. How do you balance your business & home life?

The best part of owning my own business is that when I really need to do something like go spend time with my grandchildren or meet someone, I can schedule my meetings and work to suit what is most convenient.

xi. Hobbies, interests. How do you unwind yourself?

When I am not servicing my clients, I look for opportunities for personal development by listening to many of my digital mentors such as Dr. Joe Dispenza and Gregg Braden. I’m fascinated with pushing the boundaries of our human potential.

xii. What is a day in your life like?

I must say that right now as my business is going through its early stages and we are developing different service lines, it does get busy. However, I start my day in gratitude and end my day in gratitude for having the privilege of being alive and being conscious of the blessings that are abundant in my life.

xiii. How does your family support you with your venture?

My husband has always been my biggest supporter not just in spirit but also practically. I believe my kids think moms dedication is a bit crazy, but I know they respect me for it.

xiv. What advice would you give to others who want to start their own business?

Find your passion and master it. Then, move forward with a knowing that you will never be mislead and that everything will align in perfect timing.

xv. How can we find you online- social media platforms sites & personal site & email etc?
To book your free consultation with me, call (647) 638-2755 or email me at
I will be more than happy to connect with you all on social media platforms and website of GenNext Chartered Professional Accountants:

My own personal accounts:

Here is a video of an interview with Asifa Baig

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